Zaid Salazar
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CASE STUDIES
Art Bookbinders of America
Overview
After over 40 years of being in business, Art Bookbinders of America felt it was time to update their identity. They wanted their brand to reflect current design trends.

Solution
Started the new logo using a clean, simple sans-serif font. Changed their primary colors of black and red to a light gray and red. Consulted with the sales team to help me create a comprehensive and informative website about their business.

Result
Art Bookbinders of America received a fresh, new and young look for their identity. New marketing material such as brochures and sales sheets helped push their brand further ahead and acquire new business.


Art Bookbinders of America

Overview
Along with their new coporate identity, Art Bookbinders of America needed to establish a strong business presence on the internet. They also felt it was very important for their company's website to be top-ranking against competitors in the industry on internet search engines.

Solution
Consulted with sales team to create a comprehensive and informative website for their company. Used various SEO techniques including: writing and submitting news articles to press release websites, submitting the URL to internet directories, acquiring back-links from other websites, creating a company blog and establishing a social media presence. Also created various email campaigns to help acquire new clients and connect with existing clients.

Result
The website became a useful tool for clients to find information on the bookbinding options and processes as well as placing orders online. New clients were easliy able to find Art Bookbinders' site and create new business ties with them.

Art Bookbinders of America